Abstract
This study has developed Wants Chain Analysis, a method of analysis and social system design that takes into consideration people’s many needs. First, it is shown that people’s needs can be classified in a 2 × 2 matrix. They can be seen to consist of egocentric and altruistic needs and self-power and another person’s power by introducing the ideas of the action’s subject and the object. The needs in the 2 × 2 matrix use Maslow’s seven classifications. Then it is shown that stakeholders’ need satisfaction can be inferred from the rules of the WCA wants chain. The WCA’s uses include serving as an analytical tool for self-governing bodies, corporations, NPOs, and both successful and failed business; it is also useful as a social investigative tool.
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Maeno, T., Shirasaka, S., Yasui, T. (2016). Wants Chain Analysis. In: Kwan, S., Spohrer, J., Sawatani, Y. (eds) Global Perspectives on Service Science: Japan. Service Science: Research and Innovations in the Service Economy. Springer, New York, NY. https://doi.org/10.1007/978-1-4939-3594-9_7
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DOI: https://doi.org/10.1007/978-1-4939-3594-9_7
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