Chapter

Ways of Knowing in HCI

pp 229-266

Date:

Survey Research in HCI

  • Hendrik MüllerAffiliated withGoogle Australia Pty Ltd. Email author 
  • , Aaron SedleyAffiliated withGoogle, Inc.
  • , Elizabeth Ferrall-NungeAffiliated withTwitter, Inc.

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Abstract

Surveys, now commonplace on the Internet, allow researchers to make inferences about an entire population by gathering information from a small subset of the larger group. Surveys can gather insights about people’s attitudes, perceptions, intents, habits, awarenesses, experiences, and characteristics, at significant moments both in time and over time. Even though they are easy to administer, there is a wide gap between quick-and-dirty surveys and surveys that are properly planned, constructed, and analyzed.